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La traducción de Link Baiting seria algo así como “enlace cebo”, es decir crear contenido interesante, llamativo, eficaz y nuevo, para que atraiga la atención de bloggers o algunos webmasters y sea enlazado por estos como información extra para los usuarios de sus paginas.

Si lo piensas un segundo es algo bastante lógico verdad? Generar buen contenido con palabras claves, links interesantes y relevantes, información fresca y un punto de vista interesante.

Ahora mi pregunta es la siguiente … que pasa con los blogs corporativos? En este caso se escribe para dar a conocer noticias de la empresa donde solo le interesa a clientes de la misma … tenemos que usar otros métodos para rankear en los buscadores webs? Tenemos que tergiversar nuestro contenido para aparecer primero en Google?

SI nos ponemos a pensar esto en forma fria los blogs de los escritores, periodistas o artistas destacados serian los mas relevantes del mundo, teniendo ese maldito PR por las nubes, un ranking en Alexa incrementadísimo y tan solo algunas paginas indexadas, ya que, solo escriben lo mejor y mas bonito de la web.

Te parece que esto es cierto? Sirve de algo crear contenido solo para usuarios olvidandose por completo de los buscadores, sin incluir palabras claves y esas cosas?

A continuación le comparto una traducción que hice de la gente de SEO Moz donde hablan de Link Building, cuando termine doy mi conclusión y mi punto de vista final sobre el Link Baiting en la web.

“ Cuando empecé con el SEO, la adquisición de enlaces era casi siempre un proceso manual, encontrar directorios relevantes, listas de enlaces, correo electrónico y sitios relevantes donde rogar para conseguir enlaces.
Trataba de hacer al link building recíproco para mis sitios, pero después en la comunidad SEO, encontré o los proveedores que construyeron las grandes redes de sitios, blogs spam / Foros / libros de visitas y siempre hacían operaciones de venta de enlaces de texto. Estos servicios se generaban para ayudar a los clientes a tener un mejor rango en los buscadores webs como Google, casi siempre con gran éxito. Entonces conocí a Matt Cutts, quien se encuentra a cargo en el equipo webspam de Google.
Lei mucho sobre el, artículos sobre Hilltop, TrustRank, Anti-TrustRank y muchos más. Vi sitios escapar de la sand-box una vez que se había generado la mayor catidad de enlaces entrantes de calidad. Empecé a comprender que la calidad del equipo de búsqueda de Google sólo va a mejorar en el reconocimiento y el recuento de los vínculos legítimos, así que se centró exclusivamente en enlaces White hat. Fue entonces cuando descubrí Linkbaiting y el poder de Digg, Reddit y StumbleUpon para dirigir el tráfico que naturalmente tiene un enlace. Hemos tenido éxito con algunas. “

Sintesis

Esto lo dicen en SEOmoz ojo! Supuestamente que el link baiting es lo mejor que han hecho con respecto al posicionamiento en buscadores, que les ha dado resultados espectaculares, y que cada vez seran aun mejores,  ya que, Google concentrará sus esfuerzos en detectar enlaces realmente naturales sin beneficios de por medio.

Ahora yo me pregunto otra vez … que vamos a hacer los seos? nos quedaríamos sin trabajo? Acaso los periodistas tomaran nuestros puestos de trabajo? CNN abrirá una empresa donde realice seo?

Señores si bien el link baiting es algo que sirve y funciona (en cierta parte) nunca será lo fundamental para ganar posiciones en Google, para ellos debemos tener nuestro sitios muy optimizados tanto seo on page como seo off page (link building (intercambios, compras, marketing, redes sociales, etc))

Por mas que hagas un contenido único, espectacular, realmente impresionante siempre y en todo momento vas a tardar mas en rankear que si generas un contenido normal y haces una campaña de link building interesante sobre el sitio.

Tu que opinas al respecto? Coincides con lo que estoy diciendo aquí? Cual es tu mejor técnica para posicionar tus proyectos webs?

LinkedIn has evolved into the largest online business networking platform – totaling 32 million users worldwide.  Prior to the social networking craze, LinkedIn was largely used to connect with past co-workers and trusted colleagues.  Now, however, LinkedIn has extended its capabilities to serve as a brand building platform for professionals looking to network, engage, and communicate with like-minded peers. The surge was accelerated during the recessionary period when laid off workers were looking to locate jobs and hopefully connect with others who could assist in the process.

Today, LinkedIn continues to grow by adding key features that are essential to not just networking but building a community to share information, discuss and debate, and promote personal and business brand as well as network. However, harnessing the true power of LinkedIn not just to network with your “trusted” and “known” community of friends and colleagues but promoting your brand and thought leadership through LinkedIn.

To gain insight into the use of LinkedIn, build SEO for your profile and blog, as well as launching engaging and meaningful conversations, I spoke with my good friend and colleague Chris Hewitt. He’s not only my trusted friend but someone who truly understands the power of the platform.

In this blog Q&A, I looked at several components – how do you use LinkedIn to build personal brand and network, what are some innovative ways to use LinkedIn to build awareness and some tips and tricks to maximize using LinkedIn. Please read below.

Why is LinkedIn so important for professionals today in building network and personal brand?

Our professional success is largely determined by the recognition of that effort by our colleagues and peers.  Similarly, the growth of our career is supported by the generosity and investment of other professionals.  As a result, we need to nurture those relationships and reciprocate in the growth and development of others.

I believe that it is critical for professionals to be present, be heard, be engaged, and be connected in order to build and sustain success.  The Internet, and advent of Web-based tools, has provided us with a powerful tool in being all those things…often in real-time.

Currently, LinkedIn is the most popular professional, Web-based social networking tool and, as a result, important.  I think it is important, though, that we are not complacent…another tool might be a better solution; either now (e.g. chi.mp or posterous.com) or in the future.

One important note about companies.  I think LinkedIn has done an excellent job in providing professionals with ability to build an individual brand while also personalizing an organization through the organic enrichment of ‘company’ profiles.  While many marketing/communications people actively monitor/manage their company profiles, any validated user (based on email domain) can contribute to that profile…a great tool for showcasing a supportive, engaged corporate culture.

What are some innovative ways to use LinkedIn to build personal brand, promote events, and create awareness?

First and foremost, I believe we need to ground our expectations in a type of altruistic philosophy.  We should look at LinkedIn as a tool we can leverage to return real value by sharing our unique value proposition with other professionals (and aspiring professionals).  With this concept driving our actions, we are better positioned to reach our career/business/networking objectives while positively contributing to the larger community.

LinkedIn, itself, has a variety of tools that can be leveraged to create individual and organizational awareness.

Certainly the ‘answers’ feature is a great way to share your knowledge with the community.  Additionally, where relevant, you can highlight the strengthen and solutions your company provides.

However, in the last year or so, I have seen a troubling (and dramatic) increase in self-serving dialogue through LinkedIn Answers.  Users are clearly posting questions to draw attention to their message, company, etc and other users are answering to feed their ’social competitiveness’ (my idea that a lot of our social networking is driven by our innate desire for higher social status).

So, to me, the innovative is not in the tools but leveraging those tools into concepts.  For example, use LinkedIn as a platform for showcasing your evolving professional concepts and keep your content fresh.  For example, let’s say you had a new marketing concept that you are excited about; one that really showcases your experience/creativity/innovation.  You could use LinkedIn as a platform to create a personal marketing campaign and share your thoughts:

• Write a blog post and attach it to your profile.
• Create a mini-series of LinkedIn status message that change on a scheduled basis.
• Relevantly update your experience to showcase how you used (or could have used) this concept.
• Create a presentation in Google (upload to Slideshare) and post on your profile.
• Develop some type of ‘take away’ material that viewers of your profile can download (Box.net).

You could also create polls and questions (where relevant and valued-added) to drive your message.  The key to this concept is that you regularly (I know…easier typed than done) change out your LinkedIn ‘conceptual campaigns’.  Changing out these concepts once a month would be a powerful statement of your personal brand (not to mention your ability to execute).

SEO is very important today. What are some tips and tricks to make your LinkedIn profile more SEO friendly?

Your LinkedIn profile is likely not going to carry enough search engine equity to compete against other websites for general keyword concepts (e.g. ‘real estate professional’, ‘Experienced MSCE’, etc.).  So, you should rather focus your energy on personal characteristics combined with key concepts, skills, or experience.  For example, if you regularly speak on a particular topic and any special phrases (e.g. ‘Your Ness’ as seen in ‘You, Me, and Dupree’).  Also, if you have a branded product, service, or concept you should include the relevant text in your tagline, summary, specialties, and experience.

In order to generate greater search engine visibility for your LinkedIn profile, focus on ‘inbound links’ (links to your profile from other websites).  If you want to use your LinkedIn profile as your main online presence (versus a website, blog, etc.), take every opportunity to link to your ‘public profile URL’.  Some examples of linking opportunities are:

• Part of your posted biography (events, speaking engagements, etc.)
• Press releases
• Social networking websites (Twitter, Facebook, etc.)
• Attached to your comments on blogs, articles, etc.

Lastly, and in my opinion most importantly, is what actions you want visitors to take after finding your profile.  Focus on engaging visitors (especially search-generated visitors) to your profile and driving them to a particular action.

Examples:

Job Seeker (visibility/candidacy)

• Change your status to reflect a concept relevant to the organization you are seeking an interview or position (e.g. industry article, thought, etc.).
• Create a relevant blog post that details a unique, differentiating strength/idea that would be too long for an interview or resume.
• Post a copy of your resume or other supporting document (via LinkedIn Applications) that could be downloaded (note: make sure that document prominently displays your contact information)

Product/Solution Provider (awareness)

• Customize your website link, use action-oriented hyperlink text and drive them to your website.
• Post relevant documents using LinkedIn Applications.
• Tie in relevant blog posts and links to your website.

Why should marketers today care about LinkedIn?

The LinkedIn community organically generates high quality and well-qualified audiences that we, as marketers, would love to reach with our messages.  Additionally, there are enough explicit and implicit profiling attributes to segment various audiences (e.g. industry, company size, region, skills, etc.).  As a result, LinkedIn presents the opportunity to engage highly targeted audiences.

While we wipe the dollar signs from our eyes, we have to be thoughtful in our approach to these LinkedIn audiences.  Our tendency is to ‘blast’ the rich LinkedIn community with our concept/message/offer.  However, we need to focus on content and actions that authentically create dialogue.  Share our knowledge and resources and allow opportunities to grow naturally from that dialog.

With the sophisticated SPAM filtering built into today’s email systems and software, I believe social media SPAM is going to be the next digit intrusion; just look at the number of multi-level marketers on Twitter generating empty content (and all following one another).

Key steps to getting started:

My advice is to build and grow your presence under the guidance of a personal brand strategy:

• Who are you?
• What have you accomplished?
• Where are you going?
• What’s your unique brand position?

Don’t start by building another resume…create a dynamic, engaging presence.  Your experience should be coupled to concepts not tasks, duties, and responsibilities.  In developing your personal brand strategy, ask others to help define your unique characteristics and provide guidance for your message.

While it may be tempting, don’t count connections…build meaningful connections within your network.  You will want to be able to make connections to people within your network.

My personal connection philosophy:
If you can’t happily and meaningfully introduce a person at a cocktail party or networking event, they should not be a connection.

Also be authentic with your connections.  Did you work with someone previously but had issues with their work/performance/approach?  Do not connect with them…your personal brand equity is also tied to the people you trust to be within your network.

One special consideration for job seekers…always preserve your brand, even when the search isn’t going well.  It is far too easy to type, post, and hurt what you have been building.  Your profile is a statement of your personal brand and needs to be carefully protected.

Should you promote your personal blog versus company website?

Your profile allows for the use of multiple links; use them to identify what it is your linking to and why:

• Use your profile to promote yourself, your skills, and accomplishments.
• User the descriptive sections of experience to highlight relevant experience as well as company objectives (e.g. 100 word company description).
• Use a company profile to promote your brand, messaging, and positioning.
  • Encourage the members of the company to enrich the profile.

How should you integrate other social networking sites to LinkedIn and why?

Yes…however, where it is relevant (okay, you may now move the needle from my broken record of ‘relevance’) and where it is targeted.  The inclusive of Blogs and applications like Slideshare/Box.net/Google Docs is a great way to tie together various concepts to form a better picture of your professional profile.  Similarly, you can post your LinkedIn profile/badge across your other social networking properties to engage visitors.  For example, use your LinkedIn profile as your biography and focus your energy on maintaining that content (versus managing multiple biographies).

Lastly, don’t feel that you have to create a hyper socially networked profile that will be the envy of all your Twitter followers.  Be authentic.  If you are an active member and/or passionate about a group, display it on your profile.  If you like to socialize your reading list through LinkedIn, awesome.  The main point is not to make your LinkedIn profile a dizzying blur of social media NASCAR badging.

To leave with a quote from Talladega Nights: The Ballad of Ricky Bobby ’This sticker is dangerous and inconvenient, but I do love Fig Newtons.’

Reposted from The Marketing Journalist by Cindy Kim

I have a magazine that I'm in charge of marketing that covers bird watching and gardening. It is the category leader and its site gets around 120K UV's a month. Since the readers/visitors spend so much time outdoors, weather is a big area of interest. My thought is to develop a content partnership with a weather website. the magazine's weather related content would live in a home and garden section of the weather partner's site. There would be a link back to the magazine's site. What's in it for the weather partner is an opportunity to sell the space and not have to develop content. We might create a special weather section on our site.

The push back I will get here is SEO ranking for the magazine's web site since the editors would be providing repurposed content that could also be found on their site. If the seach engines find similar content, doesn't it just become a jump ball and decided on who has the most links, that would be us at this point?

Would appreciate input on how to move this project forward.

Here are some pathauto settings to watch out for:

For update action choose “Do nothing. Leave the old alias intact.” Otherwise the URLs of nodes will change every time you change the title of your post, causing problems with search engines:

There is also a more comprehensive Pathauto tutorial.

Install the Global Redirect Module

The Global Redirect Module will automatically do 301 redirects to your URL aliases. So if you have a node a example.com/node/5, the Global Redirect Module will redirect that URL to your alias at example.com/my-page.

Read more about the Global Redirect Module.

Install the Meta Tags (Nodewords) Module

The Meta Tags Module (formerly called “Nodewords Module”) can be highly beneficial to your site. There is a myth in some search engine optimization circles that says, "meta tags are not important". This is not true.

Meta tags are not meant to be used for keyword stuffing. Don't use them for that purpose because it isn't going to help you. The really important meta tag is the meta description.

The meta description should be different on every page for best results. The meta description should be one or two brief sentences to summarize the page. It should be written for your human visitors, but it is not a bad idea to tastefully and sparingly insert a couple of your keywords. Often when a search engine lists your site in the search engine results pages, it will use your page's HTML title for the title, and your meta description for the text snippet. That is why the meta description should be written with human visitors in mind. You want a text snippet that is going to make them want to click on the link.

Here is one textbook example from this site in the Google SERPs with the meta description highlighted in red:

I generally configure the Drupal Nodewords module to output the meta description and meta keywords on every page. I have a few default keywords set, and add a couple more on every post to make a unique combination of relevant keywords. I don't spend much time with it because I don't think the meta keywords are that important.

On the nodewords module's administration page, be sure to check the box that says “Use the teaser of the page if the meta description is not set?”. That way each page will get a unique meta description even if you have denied access to create custom meta tags for nodes to some users.

Install the Page Title Module

The Page Title Module allows you to set custom page titles on every page. Highly recommended.

Google Sitemaps Module

Google Sitemaps are not essential, but I've been adding them to my Drupal sites. I think that Google Sitemaps were created by Google primarily for debugging Googlebot and not for the benefit of search engine optimizers.

There is a Drupal Sitemap Module, but the last time I checked it had serious bugs that made it unusable. In any case, I don't think that most Web sites need XML sitemaps. Other SEOs have similar opinions about sitemaps.

I recommend not using the Drupal Sitemaps Module. [See the comments on this article for a longer discussion about XML sitemaps and Drupal.]

Drupal Rewrite Rules

Make sure that your site does a permanent (301) redirect in either of the following two ways:

• http://example.com to http://www.example.com, or
• http://www.example.com to http://example.com

You can setup this redirect in your .htaccess file.

To remove the www from your site, look for the following code in your .htaccess file and uncomment and adapt:

# To redirect all users to access the site WITHOUT the 'www.' prefix,
# (http://www.example.com/... will be redirected to http://example.com/...)
# uncomment and adapt the following:
# RewriteCond %{HTTP_HOST} ^www\.example\.com$
# RewriteRule ^(.*)$ http://example.com/$1


To redirect to the www version of the site, look for the following code and uncomment and adapt:

# To redirect all users to access the site WITH the 'www.' prefix,
# (http://example.com/... will be redirected to http://www.example.com/...)
# adapt and uncomment the following:
# RewriteCond %{HTTP_HOST} ^example\.com$
# RewriteRule ^(.*)$ http://www.example.com/$1


Be sure to replace example.com with your domain name, and then test the redirects in a browser.

Fix Your HTML Headers

There should be one <h1> header element on every page and it should have your keywords in it.

1. Enclose your site name in DIV tags, not HTML header tags.
2. I would add one H1 element to the home page.
3. On teaser views, the node titles should be enclosed in H2 tags, while the main header of the page (e.g., taxonomy term name) should be enclosed in H1 tags.
4. On node view pages, the node title should be enclosed in H1 tags.

Duplicate Content from /node

By default, the front page of a Drupal site has nearly identical content to the page at /node. Search engines are going to spider and index /node because on the paginated home page view, the link to the first page in the series points at /node.

The fix for this is simple — always use a custom front page when building a Drupal site.

Drupal PHP Session IDs

I haven't seen this problem on Drupal sites in a long time, but if you see PHP session IDs in your URLs, it is very bad for search engines. They have to be removed if you want search engines to be able to spider your site well. A PHP session ID in your URL might look something like this: ?PHPSESSID=37765439acbd6c12345ee987776e65be.

From what I understand, this is the fix if your server supports mod_php — it goes in your .htaccess file:

# Fix PHP session ID problems in Drupal
php_value session.use_trans_sid 0
php_value session.use_only_cookies 1

Otherwise you can probably fix it my modifying your php.ini file (or creating one). I don't know the exact procedure for every host, only that your web site must not have PHP session IDs in the URLs if you want good spidering by search engines. Search Drupal.org or Google for how to turn off PHP session IDs on your server.

Drupal and Robots.txt

The default Drupal robots.txt file has critical errors in it even in Drupal 6.2 (bug report already filed).

Read this Drupal robots.txt tutorial for more information.

Watch out for contributed modules that create duplicate content through extra URLs. This can be a serious problem.

Further Reading

To learn more about search engine optimization, check out the SEO resources page.

With so much talk of search engines, many people in the SEO world lose sight of the ultimate goal of search engine optimisation. This is, of course, getting customers through your door and making your business money. Particularly if your site is for e-commerce, increased traffic is no use to your business if you can’t turn it into profit.

A lot of businesses get into trouble when approaching SEO companies because the focus is on traffic. It’s one of the classic black-hat scenarios. An innocent website can get taken for a ride because their SEO firm focused solely on traffic while trashing their perfectly good e-commerce platform. Organic SEO requires a holistic approach that many disreputable companies skimp on.

It is even more important for an e-commerce site to focus on its users than it is for the average website. Getting people to drop by is great, but if they immediately leave it’s ultimately wasted effort.

If your site operates e-commerce, you are likely to take a slightly different approach to search engine optimisation. Many existing sites that are taken to SEO firms have little usable content. An e-commerce site has a lot of content, most of which must remain in some form in order for the business to continue to operate. The most common form of SEO client has a static site. Most e-commerce sites, however, are necessarily dynamic. An e-commerce site will experience different problems than the average site being optimised, but it will also have different advantages.

Some e-commerce sites have difficulty with SEO because it involves change. Lots of e-commerce sites get bogged down with content that is structured within a virtual labyrinth. An SEO consultant’s task in this case will be to make the navigation more crawlable without causing too much upheaval for regular site users. This can be slightly more traumatic to the site’s owners, as they worry about how users will perceive the changes.

Another area of concern to e-commerce owners when it comes to SEO is the difference between SEO and pay-per-click. Retail has long been involved in advertising for business, and on the net it’s no different. The organic nature of search engine optimisation means that it is a process that takes time. This is in sharp contrast to the results of PPC, and can be another worry for e-commerce site owners.

Optimisation for e-commerce is a delicate balance between conversions and traffic. A good SEO firm will make sure your site is just as friendly to users as it is to search engines. Sometimes the two are the same, and you can talk to us at SEO Consult about SEO and user-friendliness. Keeping your navigation clear makes it more crawlable by the search engine spiders and easier for your users. Optimising your text content and labeling your images clearly enables both search engines and humans to understand your product better.

When thinking about optimisation for your e-commerce site, finding the right company is important. Researching the experience of companies out there can help you find someone to fit your individual business. Don’t be afraid to ask questions.

Tags: ecommerce Optimisation, ecommerce SEO

SEO browsers are designed to highlight features of a web page pertinent to the work of SEO. This way, it helps you browse sites the way an SEO should or possibly the way that Google would.

We have picked 3 popular browsers to evaluate, each of them having similar features.

Domaintools SEO browser

It gives us information concerning:

• Whois record (also NS server and IP server history)
• Site profile (SEO score, meta tags, Alt tags, relevancy score for the meta tags, word count and number of linked words, number of images and number of links as well as related sites)
• Alexa and Compete scores
• Search engine preview
• Registration details
• Server stats
• Similar domains
• IP

This tool gives a fair bit of information off the back of the Whois record. It is probably the best tool to use if you want to focus on server and registrar information. It is quite thin on the ground as far as pure SEO information is concerned though, but it does give you links through to other tools if you want to see a spider view for example of use the W3C validator. It does give you basic information such as meta tag stats, number of images and some stats on the body of text. One interesting offering is the “SEO Score” that it assigns to a site. The SEO Score does not use PageRank or any Off-page factors, but it does use On-domain links, Off-domain links, and No-Follow links. There is no actual formula for this score but they say:

“Our goal is to allow everyone to accomplish a 100% score. If no obvious html optimization methods exist and everything looks good we will be giving it a 100%. We will be picky about the obvious things like completing Title tags and h1 tags, webmasters should be using these. We are very hard on frames and lag of alt tags.”

The idea is to help people understand where they can improve in their site. If you have a score of 20% for example, it’s pretty clear that you’ve missed out some obvious opportunities to optimise your site. With a high score in the 90’s you can safely say that you’ve pretty much covered everything. Beyond that it’s hard to make much use of it because it doesn’t actually tell you where the missed opportunities are. They do say that the scoring algorithm is in beta, but the info on this is from prior to 2007 if you read it. Their plans for the future include this “We will fetch all pages on your site and calculate PageRank according to the Standford Whitepaper. Then display the results in a bulk layout and allow for downloading of the results.” I’m not really sure what has and has not been implemented but it is going to be hard to calculate PageRank seeing that the value depends on a damping factor that only Google really knows and that the PageRank scoring method has changed since it’s implementation some 14 years ago. I don’t really know how useful it would be anyhow.

Spiderview

• Spider view
• Meta data report
• Robots.txt
• Lists all internal links
• Status code
• Lists all external links
• Number of words

This one doesn’t give an overwhelming amount of information but it does have the advantage of actually crawling and listing all of the links in and out of your site. This is a nice touch and really helps web professionals in figuring out what a site looks like structurally speaking. Out of the 3 tools on show here, it offers the least amount of information about the site for SEO purposes. It is more a crawler tool rather than a complete SEO tool really. It would be nice to not have a long list of links but rather a better display of this information. Humans aren’t good at detecting patterns in long lists of data.

SEO Browser

It has both a basic and advanced mode, so this review is for the advanced mode. It gives information covering:

• Meta data (meta tags, alt tags)
• Text to page weight ratio
• Load time, page size
• Number of words
• Number of images
• Robots.txt
• JavaScript elements
• Frames
• Cookies
• Number of links external and internal
• IP
• Google analytics presence or something else
• Response code
• Spider view

Extra tools include the:

• w3c validity checker
• DNS info via intodns
• HTTP viewer
• Link checker
• Duplicate content check
• Quantcast clickstream reporting
• Source code view

This tool is pretty cool because everything is made available on one big page, which means that if you;re looking over a handful of sites, you can do it quickly without having to skip to another page or another tab or something. It has a lot of useful information on display and will help anyone to identify problems and things they could improve on in their site. It also have links out to a number of other very useful tools as well. Out of the 3 tools, it’s the one that covers the most important SEO statistics for me.

Conclusion

All 3 tools have very different strengths. Using only one of them would be a shame, because the other 2 have lots of offer as well. DomainsTools is perfect if you want server and Registrar info for example rather than a code perspective. SpiderView is excellent to use for it’s crawler and allows you to take a look at the site structure (albeit not in a very user friendly way) and SEOBrowser is the bees knees you want to quickly give a site an SEO health check. All of them could be improved, but then all of them are free so as they say “There is no silver spoon”.

It's becoming more and more apparent that Google totally gets it (and despite numerous significant product announcements this year)…. Microsoft is losing touch with a huge portion of their own base.

We live in a time where different groups of users want to be 'in the loop'.

Whether they're developers, system builders, IT professionals or just regular everyday users, people want to put a real face on a company more than ever, and more importantly, be able to communicate with a 'human' to answer questions …. and begin to 'trust' a significant change or new product.

Just before Twitter arrived on the scene, Google's then 'top secret' webmaster contact who made numerous appearances on message boards as 'GoogleGuy' outed himself.  We know him now as Matt Cutts.

Matt now makes regular rounds of trade shows, has numerous videos all over the web explaining how Google works and is (very) closely followed by almost every SEO in the world.

Microsoft has a small army of product evangelists. They're even divided by 'region'. Can you name more than two?

Many are relatively new to the scene.  Some answer e-mails and some don't.

A few I've encountered since falling in love with Windows 7 simply have no clue of who to turn to within the organization for what.  This, at least, has been my experience so far  this past year.

In the meantime, Microsoft is spending hundreds of millions of dollars promoting Windows 7.  In networking with a few of my peers, they forgot one thing.  The 'evangelists' of my generation.  The guys that used to get the 'pre-release discs' back in the Windows 2000 era and before …

I didn't making any 'public noise' after contacting 6 or 7 Microsoft folks about dropping 'the old dog' a few RTMs of Windows 7 and getting no reply?!  (”No” … with a reason … would have been OK).

You'd think that after ten years of belonging to just about every Microsoft program there was (on and off) including the somewhat controversial Freedom the Innovate Network,  OEM System Builder program (one of the first), TechNet, MSDN, Connect, Partner etc. etc … they'd make an exception for a guy that just didn't have time to throw a party?

I basically just wanted to share a few downloads or discs with people in my circle so they could discover what I had in the Release Candidate …. (and wrote about many times here …. and elsewhere).  Maybe they thought I needed a few Christmas presents ?

I decided the just buy a family pack (as a few Microsoft employees that DID communicate know).  Ballmer got my $150  (Wow?!) … but probably lost a bunch of IT demos that could have turned to $$$$$$ because I decided I had spent enough time trying to find the right person in Redmond …. or wherever.

So TechCrunch is reporting tonight that Don Dodge is onboard with Google.  Another familiar face to many of us and one case where I can totally see bypassing the Google hiring process to snag him quickly before someone else did.

It doesn't matter how big a company is.  In fact, it may not matter how great a product is.  In today's market, it's all about the buzz and trust. 

Dodge, like Cutts (and many others) have that trust from the tech community.

From huge corporations to small business and new entrepreneurs, there's nobody that doesn't prefer 'a contact' or at the very least, someone they can read on the web … and trust what they're reading.

Google just set another example of their understanding of the landscape, the market and the competition.

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Make sure that your website is organized logically and is easy to navigate. The operative phrase is user-friendly. Make your site as user-friendly as possible in order to improve the traffic flow of visitors to your web page.

Always stay on top of latest search engine optimization developments by regularly browsing the net and subscribing to tech bulletins. Using free, low-cost search engine optimization tactics ultimately benefits your e-commerce business and allows you to compete against established leaders of the world wide web's global market.